Wednesday, November 12, 2014

Book Post :: Here Comes Everybody

In the book called Here Comes Everybody, I really connected with the idea of mass amateurization. He describes media has handed the average person technology that will replicate something that other people do as a profession with little to no effort. Some examples of this that I have been witnessing over the past few years are especially with fashion blogging, photography, and general creativity and innovation. I have been following fashion blogs for many years now and have noticed recently that the number of bloggers has increased dramatically. One of the reasons I see for this is that any girl with a nice camera and a cute face can post hundreds of pictures of themselves on the internet in regular clothes and call it fashion blogging. Many of the blogs I see these days are bringing absolutely nothing new to the fashion table and they get sponsored like a skilled fashion blogger for reasons other than their fashion sense. With phone cameras and the neat filters and apps that mimic Photoshop, many people can create a photo that seems really nice with little skill of their own. Professional photographers are not being acknowledge for the talent they possess because a phone and a few apps can mimic a quality photo and fool many people. And lastly, Pinterest has sucked so much creativity from the world. What used to be innovative and fresh is suddenly "pinned" all over the globe and now everyone is morphing into the something ordinary because everybody participates in the "new" looks and ideas.

2 comments:

  1. Your words remind me of a line from Syndro in The Incredibles: "When everyone is Super, no one will be." Technology has made it so easy to be good at something that it's meaningless to be good at it anymore.

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  2. I agree, mass amateurization does not mean mass professionalism. I think that in recent years people have seen this phenomena as a means for everyone to be a professional when in reality, many of the people using these technologies are still amateurs. Unfortunately I think it has led us to a lack of appreciation for the skills of the professional because most of the viewers are not professionals and can't really tell the differences whereas any decent professional could.

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